Dhamani launches Dubai’s largest solitaire collection
Dubai, 2009: Dhamani and International Diamond Laboratories, a subsidiary of the Dubai Multi Commodities Centre, have added an element of sparkle to the Dubai Shopping Festival with the launch of the largest collection of certified individual solitaire diamonds in Dubai. The diamonds, available from the Dhamani flagship store in Dubai Mall, offers customers greater choice in bespoke jewellery. To ensure complete customer satisfaction, every diamond in the collection comes with an International Diamond Laboratories certificate providing accurate information on its colour, cut, clarity and carat.
Speaking at the unveiling of the new collection, Amit Dhamani, CEO and Managing Director of Dhamani, said: “Solitaire is the ultimate expression of individuality; it embodies the uniqueness of the woman who wears it and that of the stone itself. We decided to introduce a collection of individual solitaires to give customers the unique opportunity to design their own jewellery.
“All diamonds are accompanied by a certificate from International Diamond Laboratories as a guarantee of the diamond’s quality and value. Based on the characteristics depicted in the certificate, customers can also specify the carat and clarity they require when they select the colour and cut of the diamond. We also have a designer in-house who can help customers to create unique designs of their choice.”
The Dhamani Solitaires are available in different cuts including rounds, pears, marquise, princess and hearts as well as in various sizes ranging from 0.30 carats to 10 carats. The collection provides greater choice of engagement rings built to customer preferences.
Speaking at the launch, Peter Meeus, CEO of International Diamond Laboratories, commented on the growing consumer interest in diamond certification.
“Today it is not uncommon for customers to ask for a certificate when they buy diamond or diamond jewellery, there is an increased awareness of the benefits of certification. In the current economic situation, people are more conscious of what they are paying for and a certificate assures them of the value of their diamond,” said Peter Meeus.
The event was also attended by Ahmed Bin Sulayem, Executive Chairman of the Dubai Multi Commodities Centre; Laila Suhail, Chief Executive Officer of Dubai Shopping Festival and VIP guests.
Commenting on the launch, Laila Suhail said: ”The jewellery sector in Dubai has always been supportive of Dubai Shopping Festival and initiatives like the solitaire collection give more options to shoppers. The fact that they come with an International Diamond Laboratories certificate is an added bonus and speaks for quality products that Dubai is so famous for. “
Every solitaire is certified by International Diamond Laboratories